D&B Info Tooltip

While at Dun & Bradstreet, another designer and I won an innovation competition with the  idea of a D&B Info Tooltip. The idea was to partner with online B2B, sales and marketing, and trade credit publications to provide a preview of D&B’s data to increase brand awareness while still offering something useful. Someone could read an article on any partner site and hover over company names to get more context. I designed the tooltip and we worked with developers to get a functional proof of concept.